LinkedIn is an effective business tool. Unfortunately, it is largely under utilized by all who are connected to this platform.
First things first: LinkedIn is the biggest hub where all professionals from all backgrounds network and increase their connections. As such, it is one of the highest ranking websites on all search engines. If you Google your own name, then chances are that your LinkedIn profile will be the highest ranked social networking page out of all other pages or profiles that belong to you.
Your profile on LinkedIn adequately turns into your image on the internet, so you will need to make it as compelling as possible.
Strengthening Your Individual Profile
Your Personal Profile on LinkedIn is an incredible approach to begin your personal marketing. By having a complete and enriched profile with your picture on LinkedIn, you are exponentially expanding your chance to be discovered for what you need to be found for and thusly, expanding your awareness of who you are and what you do.
Also – a tip that I don’t frequently share with anyone other than my clients – keywords matter. You might be wondering how and why since LinkedIn isn’t a search engine. Well, to begin with, if you have the right keywords mentioned in your LinkedIn profile, it can greatly enhance your chances of being found by the right companies.
So in case you are a Sales Trainer, you will need to include keywords like Sales Training, Sales Counseling, Sales Executive, and so on. Having these words in your profile will boost your chances of being found by relevant sales companies.
Strengthening Your Business Profile
Alright, so now you see how LinkedIn can help your own image; did you know that you can construct your organizations profile on LinkedIn as well? Of course you did!
For a business profile on LinkedIn, it’s all about gathering more recruits and increasing brand awareness. These are some of the things that you can do by sharing the valuable achievements your company has been gaining in the market, or by providing the readers some insights and stories on the recent developments at your firm. Whatever you do, make sure it builds a strong brand image in front of all the others. After all, you want to make sure aspiring newcomers consider your company as their first option for getting a position – LinkedIn can help you get there.
If you ask for my honest advice, I’d suggest you get some decent LinkedIn training from a reputable source. If you want to know more, you can always get in touch with me through my social media pages or my blog!
