The conversion rate, or the number of visitors to an ecommerce site that make a purchase, is a critical factor for your bottom line. Unfortunately, many ecommerce businesses do not use the data to understand where users are coming from and what specifically makes them purchase from one website over another.
Hiring an ecommerce conversion rate optimization agency is a simple and effective way to analyze the data, develop a plan, and analyze the impact of the plan on actual consumer behavior. Using this data, the guesswork can be taken out of the improvement process, ensuring a top return on investment while helping to grow your business and boost organic search engine results ranking.
What is a Good Conversion Rate for an Ecommerce Shop?
Most profitable ecommerce websites have a 2.5 to 3% conversion rate. However, some sectors, such as the food and beverage industry, have conversion rates as high as 4.6%. Factors play into this higher conversion rate due to the nature of the products and the typical amount of the purchase.
Generally, a top ecommerce conversion rate optimization agency recommends a business have a 3% conversion rate or higher. This higher conversion rate will also result in a lower bounce rate, helping retain website customers to view more pages and explore the products or services sold.
Tips and strategies used by an ecommerce conversion rate optimization agency can include improving the quality of the website, images, videos, and content to appeal to customers. Structuring the site for ease of use, using shopping cart abandonment follow-up emails or notices, and making the checkout process secure and straightforward are also effective strategies to optimize conversion rates.
