Even though digital marketing has taken over the world of promotional material, there is still a strong space for traditional forms of marketing such as mailing inserts. These forms of marketing are more trusted by consumers and reach more people, especially in smaller communities. Businesses providing insert printing services should cover various tasks associated with this marketing trick. Here are some things that you can expect.
Layout Help
Your business should do most of the design in-house or hire a graphic designer to do so. However, a business providing insert printing services can advise you on layout and make sure that the format you have created with your designer will work for the type of insert that you are hoping to print.
Printing Mass Copies
A printer will be able to print your inserts for you. They can print inserts in a variety of formats, including bi-fold and tri-fold inserts. A good printer will be able to handle a high volume of work as well as custom orders to ensure that you can reach all of the people in your potential customer base.
Distribution
One of the toughest aspects of inserts such as direct mail inserts is their distribution. It is a lot for a small business to send out hundreds of mailers. Many print shops offer distribution services for mailers and inserts. These services handle getting the inserts to customers for you and can do so in a more efficient way.
