Are you thinking about web design for an existing website? A web design Washington, DC company can help you with a site refresh, website upgrades, site tweaks, ongoing web maintenance, and / or a total web redesign. Here are signs that it’s time:
It Desperately Needs Changes / Has Outdated Information
Is information on your site outdated? When was the last time you made changes? If your site has looked the same for years, old customers won’t be engaged by visiting. You might want to update the design and then set up a content marketing strategy, such as business blogging or a news section that can appeal to visitors on an ongoing basis.
A Drop in Website Traffic
Do you review your website traffic reports regularly? If you’ve seen a drop in traffic it’s a sign that your site isn’t doing as well as it once did and a design upgrade could help with that. Maybe your competitors are outperforming you with their site’s design or with content that gets better conversion rates than your site.
A website isn’t just a set it and forget it proposition. You don’t need to redesign it every few months but ongoing efforts to keep content up to date and to appeal to search engines and visitors alike will help you keep your traffic levels up and this will impact your results with paid marketing campaigns as well as organic SEO rankings.
The Desire to Kick Your Online Marketing Efforts Up a Notch
If you want your website to do more than simply serve as a brochure online you can tweak the design and various elements to make your site more engaging. A website design refresh could make a big difference. Not only will it give you PR fodder for driving new traffic to your site via social media, press releases, and so forth but it could help you really kick-start new efforts to boost your success. Existing and past customers as well as new prospects could engage with you as a result of a new web design. Washington, DC web designers can be consulted on various aspects of improvements for your site. Don’t be afraid to check out web design reviews and portfolios and to ask companies in your area to provide you with a consultation.
