Small Businesses and the Impact of Mobile Optimization – Local SEO Services

by | Feb 22, 2016 | SEO Services

In 2014, Business 2 Community reported that 91 percent of small business websites had yet to become mobile-friendly. Early this month, Cisco reported that about the monthly global mobile data traffic will reach about 30.6 exabytes by the year 2020. In 2015, the figure was about 3.7 exabytes per month. Global mobile traffic last year rose by 74 percent from the 2.1 mark recorded by the end of 2014.
In an age where mobile growth continues at an exponential rate, there’s a need to make sure businesses are doing everything they can to catch up with consumers. That includes making the move to be mobile-friendly.

How it Works
From daily banking to checking their emails and the newspaper sites, consumers are spending more time online. They’re even talking on mobile—from chat rooms via apps or free text messaging environments that allow them to get in touch with friends, family or colleagues all the time. Every conversation that happens, happens there. So how do you even get your marketing message across if you aren’t even part of the conversation? If you’re not even using the right platform?

That’s how important it is to find better ways to connect companies and consumers. And that’s where the benefits of local search come in.

The Advantage of Local Search
Small businesses can use SEO to highlight their products/services in ways that make them relevant in local searches. For instance, registering with review platforms like Yelp or putting your business on Google Business or Places allows you to get the word out there. So when customers do a search, looking for nearby restaurants to hit on a Friday night or for a local shop selling pet food, your business will handily come up, giving you the exposure you need to reach your audience.

Online Optimization
Another way to make sure your page is fully optimized for search and social is to improve content and design elements on your site. For instance, have you got your name, address and phone number in a convenient spot? Is it easy to see or do customers have a tough time finding these essential details? Or worse, they might not be anywhere on your site at all. Rectify the matter right away. Make sure those details are visible, right along your call to attention.

So connect to your audience. Join the conversation and put your business on the map. Start by getting the SEO assistance you need.

Latest Articles

Categories

Archives

Similar Posts