As a business owner, you know that displaying at a trade show can be great for your business, but you are faced with the question of whether or not you should rent or buy your trade show booth display.
If you are new to trade shows, then purchasing a brand new, shiny booth with all the trimmings can quickly bust your budget. However, you wonder if renting can really save you money. If you are at the stage where you have to make a decision, then the information here will help you determine if buying or renting is right for you.
The Cost
If you are planning to exhibit several times, then it makes more sense for you to actually purchase your display. The general rule of thumb is that for every three rentals, you could have paid for the cost of an entirely new booth. Also, depending on the graphics and other elements that will have to be customized, it may be every two ties you display. This means that if you are planning to exhibit the exact same booth at least four or more times during a year, purchasing one will be the best financial option.
Flexibility
When you rent a booth, it can provide much more flexibility, such as waiting closer to the actual show prior to making any major decisions. Renting a booth will also be the better option if you are looking for a turnkey approach. This will allow you to order the booth you want and arrive at the time of the tradeshow to set up and sell.
Avoid a Long-Term Commitment
When you purchase a trade show display, it means you will be making a long term commitment. This means more money and that you need to use the booth several times in order to recoup the initial costs. However, once you do make a decision and purchase the booth, the cost for each show will be reduced over renting a new booth for each appearance.
It is important to consider the factors here carefully in order to determine if buying or renting your trade show display is right for you. This is an important decision and one that can impact the overall success of your display. Keep in mind, there is nothing wrong with renting a booth, especially if you are “testing” the trade show waters.
