SEO is a great way to make the most of your firm’s online marketing investment. It’s not enough to have a great website – it needs to be optimized. This is the only way it will get noticed by search engines. How do you know whether your attorney SEO is doing all it can for your firm?
Is Your Attorney Attracting Traffic to Your Firm?
One of the most important tasks of SEO is to get your site noticed by search engines and drive them to your firm. Attorney SEO is about getting attention and getting traffic. If your SEO isn’t bringing people to your front door, it’s not working and you need to make a change. SEO’s work doesn’t stop here, but this is the foundation of SEO and without it, nothing else matters.
Is Your Attorney SEO Converting Site Visitors?
In addition to getting your site ranked on the first page of search engine results, your SEO needs to be converting searchers to site visitors. People need to be encouraged to click the link to your site.
Is Your Attorney SEO Focused on Gradual, Long-term Growth?
SEO isn’t always immediately rewarding and that’s OK. You should see improvements in your site’s rankings fairly quickly when you improve SEO, but if you aren’t inundated with phone calls or people filling out your contact form right away, don’t panic. Successful SEO takes time. As they say, it’s a marathon, not a race. You’ll want to work on SEO consistently so your results are slow and steady and you gradually experience long-term growth.
Getting SEO right can be time-consuming when it’s not your full-time job. Working with an SEO agency is one of the best ways to make sure your SEO is doing all it can for your law firm.
