As we all know, Over-the-top (OTT) advertising is on the rise. And with giants like Netflix and Disney+ joining the ad game, it’s only going to become more popular. But what does that mean for marketers? In this blog post, we’ll look at how OTT advertising is changing and how you can make sure your brand stays ahead of the curve.
OTT advertising has changed a lot in recent years. OTT stands for “over the top,” and it refers to the delivery of video content via the internet without the need for a traditional cable or satellite TV subscription. OTT platforms like Netflix, Hulu, and Amazon Prime Video have become incredibly popular, and they’re giving traditional TV providers a run for their money. As a result, advertisers are starting to take notice of OTT platforms as a potential new way to reach consumers.
In the past, OTT advertising has been relatively limited. Since OTT platforms don’t require a traditional TV subscription, there’s no guarantee that viewers will see the ads that are shown. Furthermore, OTT platform providers have been reluctant to allow advertisers to interrupt their programming with commercials. However, things are starting to change. OTT platform providers like Netflix and Disney + are starting to offer ad-supported tiers of service, and they’re becoming more open to working with advertisers. As a result, we’re likely to see more and more OTT advertising in years to come.
OTT advertising now presents a number of unique opportunities for brands. For one thing, OTT platforms offer extremely targeted audience data that can be used to deliver personalized ads. Additionally, OTT ads can be interactive and engaging, which is something that traditional TV ads can’t always say. Currently, OTT ads are still relatively new territory, so there’s less competition for ad space on OTT platforms than there is on traditional TV. With the increased number of streaming services jumping on board, it remains to be seen if this ease of access will continue and how OTT advertising will change to accommodate growing demand.
All in all, OTT advertising is an exciting new development in the world of advertising. We’re just beginning to scratch the surface of what’s possible with OTT ads, and it’ll be interesting to see how they continue to evolve in the years to come. To learn more about how to put your business on OTT with Connected TV advertising, contact the experts at Awarity.
