If you have spent any time trying to research the best ways to build your company’s website, you have probably already heard how important Search Engine Optimization (SEO) is to the success of your company’s website. But if you are new to SEO, answering the question, “how does seo work?” can be an intimidating one.
What Is SEO And How Does SEO Work?
SEO refers to the process of making changes to your website in order to improve your rankings on search engines, such as Google, Bing or Yahoo. SEO works by utilizing key phrases or keywords that the search engines are able to easily identify when someone performs a search for those keywords and phrases.
What Factors Contribute to SEO Rankings?
Although keywords and phrases are essential to improving your SEO rankings, they are not the only aspects of your website that matter.
Important SEO rank factors include:
- Links and social signals
- Having updated and accurate business information
- Website sped
- Security of the website
- Overall user experience
How Can You Tell How Well Your Website Is Using SEO?
You cannot hope to improve your rankings within search engines if you have no idea how your website is currently doing. In order to see how your company’s website is currently doing, you can choose to have a website audit. An audit will provide you with the errors preventing you from achieving the types of search engine ranking you want to achieve.
Do You Need to Buy SEO Services?
You may think that improving your website’s SEO rankings will be simple and something that you can achieve by simply adding the right keywords into your existing content. But this simplistic approach will likely not be enough to improve your ranking within search engines, and you may wish to use professional SEO services instead.
