At the end of the day, a law firm is a business. And like all businesses, SEO is of the utmost importance. SEO, or search engine optimization, for those uninitiated, is the act of configuring your brand and website in order to increase exposure on online search engines. For the more old fashioned in the business, this factor can be seen as trivial. If you are wondering what SEO can do for lawyers in Miami, here are the reasons SEO might be what makes or breaks your law firm.
#1. Better exposure
A site featured on page 1 of google searches are infinitely more likely to be seen and clicked on than those on page 2. Most people will barely, if ever, go onto the 2nd page of a google search in their entire lives. So it stands to reason that proper SEO leads to better business overall. Whether you’re on the 1st or 2nd page, or even the top or bottom half of the 1st page, make a world of difference.
#2. Better looking site
SEO essentially boils down to having a tighter written, better structured site than everyone else. So if your site is lagging behind on the google search page, maybe an overhaul isn’t the worst idea in the world. This can be done by including more call to actions that are specifically designed for lawyers, better keywords, and generally making it easier for search engines, particularly google, to find and keep track of you.
#3. Better reputation
A site with good SEO is a site that is constantly updated and worked on. It is a site run by professionals who know what they’re doing and will handle any problem their customer has with efficiency and precision. These are the thoughts that will run through your client’s minds as they see your site at the top of their google search, and as they read through your site. It’s an excellent first impression to make with your clients.
Search engines are an invaluable tool to not only find a business, but to help customers find you. Having a good SEO improves your overall reputation with your clients, leads to better and higher exposure, and generally results in a better looking site. Always strive for improved SEO, and an improved business through it.
