One of the most powerful marketing tools any business has is an internet presence. A well-thought-out, easy to navigate website draws repeat customers and potential customers to the features and benefits of the site owners’ product or service. This is how it is supposed to work, but with tens of millions of websites, how does one show up at the top of search results and another does not? The answer is SEO.
What is SEO?
SEO stands for “Search Engine Optimization.” All the commonly used search engines, including Google, Yahoo, and Bing, etc., display the results of a search. The site ranking is based on what the search engine algorithm considers most relevant to the individual searching.
The objective of SEO is to enhance the visibility of a website “organically.” An organic search is not a paid advertisement; Des Moines SEO brings together technical, as well as original, components with the objective being an improvement in search engine positioning.
There is no one single thing in SEO; it includes the wording of site content as well as links from other websites to your site.
Why is SEO Important?
Other than highly content-specific websites such as educational sites, popular search engines drive the bulk of traffic on the internet. Search engines are the primary tool that drives traffic and allows users to navigate to sites of interest. There are tools available, including social media such as Facebook; however, they are not as important as search engine ranking.
Search engines are specific; they will take people to a website that offers what they want. If the search engine cannot find your website, your site will get few, if any, visitors.
In this age of the internet, website traffic driven by search engines can help a company succeed.
