Google accounts for a user’s location when offering search results for businesses. Location landing pages are favored because they help Google find nearby businesses, restaurants, services, and funeral homes close to the user. A location landing page is a guaranteed first step for a funeral home SEO company. It will ensure your funeral home shows up when a user searches “funeral home near me” or “nearby funeral home.”
A Perfect Landing Page
There are eight main parts to creating a perfect landing page.
- A clean URL with no capital letters, no index.html, and no percent signs.
- Your business name, address, city, and other desired keywords centered at the top of the page.
- A map showing your patrons where they can find your business.
- Call-to-action buttons that direct potential customers to your contact information or services.
- Special Information, such as any promotions or specials you are currently running.
- Location features, including capacity for your funeral home and other features or services you may provide.
- Social proof with recent positive reviews.
- Social media widgets. If you have a social media page, you can provide a link near the bottom of the page.
Localized Content
A funeral home SEO company will also develop localized content for landing pages. For funeral homes, this content may include a landing page for services that includes your company name and location or a special landing page for military funerals and services. They’ll include links to other parts of your website that are relevant and contain the necessary geographical information Google is looking for.
JR Purple Funeral Home Marketing is an excellent choice for a funeral home SEO company. They’ll help create a website and content that ensures your funeral home appears on the first page of search results.
