Connected TV is quickly becoming one of the most popular platforms for advertisers. With so many people using streaming services, it presents a unique opportunity for advertisers to connect with viewers in new ways. However, to truly stand out in this space, brands need to be able to build an emotional connection with their audience.
- Storytelling:
We’ve all heard that storytelling is important in marketing, but it’s especially true in connected TV commercials. With more time to work with and the ability to tell longer stories, it’s a great opportunity to really delve into the heart of your message. Take viewers on a journey that they won’t forget.
- Music:
Choosing the right music for your commercial can have a huge impact on the emotions that it evokes. Whether it’s an upbeat, catchy jingle or a mournful ballad, it can help set the tone for the entire ad.
- Humor:
Laughter is a universal language, and using humor in your connected TV commercials can make your brand more relatable and likeable. Make sure your jokes are relevant to your product and audience’s sense of humor.
- Visuals:
With connected TV, you have the opportunity to create stunning visuals that you wouldn’t be able to do elsewhere. Use this to your advantage by creating something truly memorable that will stick in viewers’ minds long after they’ve finished watching.
- Brand Personality:
In order to build an emotional connection with your audience, it’s important to have a brand personality that people can relate to. Injecting some personality into your connected TV commercials can help viewers see your brand in a new light and make them more likely to engage with it.
Building emotion in your connected TV commercials is important in order to make an impact with your audience. By using storytelling, music, humor, visuals, and brand personality, you can create commercials that truly resonate and connect with your viewers. Take the time to craft something memorable that will leave an impression. With these tips, you’ll be on your way to creating commercials that people won’t soon forget.
