Finding quality diamond jewelry at an affordable price can be difficult for even a seasoned buyer. How can you get the most for your money? Should you focus on cut, color, or clarity? What diamond ratings offer the most value? If you’re overwhelmed, here are some of the secrets of the Best Jewelry Store in New Jersey for finding quality diamond jewelry that won’t bust your budget.
Look Online
More and more people are turning to online jewelry distributors or local jewelry stores with an online presence because it’s possible to find amazing bargains quickly and efficiently. If time is an issue, it’s much easier to start your search online than it is to go from store to store. Just make sure to choose a jeweler that has the experience and is accredited by the Better Business Bureau, like Lincroft Village Jewelers.
Don’t Stress Over Perfect Clarity
One of the secrets of the Best Jewelry Store in New Jersey to save money on your diamond is not to worry too much about perfect clarity. A diamond’s clarity rating reflects how many inclusions, or blemishes, are in the stone. However, a reputable jeweler will tell you that most inclusions can’t be seen with the naked eye–10x magnification is usually needed for blemishes to become noticeable. You can get a great deal on a diamond that’s rated as “slightly included” without sacrificing beauty or sparkle.
Cut is Important
If you’re wondering which one of “The 4 C’s” is most important to a diamond’s value and brilliance, it’s the cut. Dollar for dollar, you’re better off investing your money in a stone that has a great cut instead of focusing on size or clarity. Finding a diamond with a cut rating of “very good” will get you a dazzling stone that’s still highly affordable.
View Diamonds Under Different Lighting
If you want to know how brilliant a diamond is, ask a jeweler to let you view it under different kinds of light. Experts recommend viewing a diamond under natural light, LED lighting, and laboratory lighting that eliminates all colors except that of the diamond under review. The diamond will look slightly different in each kind of lighting, but a quality diamond will maintain a certain brilliance no matter what.
Diamonds are a big investment, so make sure you’re getting the best quality you can afford. Know what to focus on to get the most value for your dollar, and always deal with a reputable jeweler like Lincroft Village Jewelers.
