Have you ever thought about how quickly a new technology spreads to the whole world within a short time? Interestingly enough, it fades away as quickly as it spreads. In search engine optimization for example, a successful marketing trick can become worthless when you least expect it. The search engine platforms keep changing the rules, some of which they do not communicate. It is therefore important to be in the know-how about ranking guidelines if you plan on carrying out search engine marketing in Dallas. If you do not do things correctly, your website can get penalized or removed completely. The following are things to avoid:
- Keyword stuffing – Using keywords too many times is considering keyword stuffing. This can cause your site to be ranking lower rather than higher. Things to avoid include typing keywords on a white background or in white text, typing keywords numerous times at the bottom of your page, or having a keyword density of more than 10%.
- Using irrelevant keywords – Avoid using irrelevant keywords on your site just because they are high-traffic keywords. The keywords will definitely attract more people to your site but it will not change your sales in most cases. This is because the information on your site will be useless to them as that is not what they are looking for. Your keywords need to be relevant to what you do.
- Useless content – People come to your site to find valuable information, so provide relevant information. The information is important for them to decide whether to purchase a product or service from your site.
It is very disappointing to have your website penalized by a search engine due to SEO mistakes. Avoid this by hiring skilled and competent search engine marketing experts like Valpak of Dallas to meet your needs.
