Customized promotional can be an extremely beneficial marketing strategy, in terms of getting new business. Recent studies show that 52% of consumers think more favorably of a company if they’ve received promotional products from them, and more than 50% use those products daily. Here are just some of the benefits of using these as part of your business growth strategy:
* Brand recognition: This is a goal for most businesses, both big and small. You want to keep your brand in front of customers and potential customers, while setting yourself apart from your competition. A great way of doing this is to use promotional products.
* Mass outreach at a low cost: It can be hard to reach your mass audience with traditional marketing methods because of their high cost. Using simple promotional giveaways can increase your customer loyalty and give you the exposure you need to reach potential customers in your target market.
* Alternative business card: While business cards are a staple item that you should always have on hand, promotional items are a fun and creative way to get your brand out there among your target market. For example, if you have a computer business and just helped a customer fix his laptop, consider handing out a card and a USB drive!
* Consistency: You need to keep your brand in front of people on a consistent basis. How? By not combining several methods into one. If you own a vet clinic, write appointments on the back of your business card; customers won’t throw it out because they need that information. Consistency is key when it comes to marketing.
* Powerful marketing platform: Promotional marketing items can be as varied as your business is. Consider a variety of gifts to give away so your customers will look forward to the next gift.
Customized promotional gifts are a great way to grow your business one customer at a time.
