Having a website is important for any business, particularly for an automotive dealership. This is a highly competitive industry and, in most locations, there are going to be several different dealerships in the same area.
Making a splash, or creating a unique look, is essential. If your automotive dealership website design doesn’t have specific features, it is not going to bring in the customers and boost your standings on the search engine results page. To accomplish this, working with a design team that is experts in the automotive industry is going to be an important consideration.
Generalists vs. Specialists
While any website design company can create a great looking website, it is only an automotive dealership website design specialist that can truly target the key elements that your customer’s want and need.
These professionals will be able to highlight trendy vehicles, allow customers to search by vehicle preferences and features, and to also bring into focus the benefits of buying from your dealership over the competition.
Selling cars is not like selling other products. There is an emotional connection to a car, and a website design company that understands that relationship and can capitalize on the emotional pull of a car, truck or SUV to a particular target audience is going to get the results that move your website to the top of the search engine results.
Local SEO and Mapping
Buying a vehicle is not typically an impulse purchase, but knowing when and how people will search for your dealership is often a challenge. Using an automotive dealership website design company that utilizes and optimizes for local SEO and ensures that your website shows up in mapping through Google and other search engines is critical.
About 47% of all consumers use a smartphone or a tablet to search for a local business, including a car dealership, and over 75% of those people will visit the location on the day they complete the search.
This is powerful research showing the importance of your dealership showing up on local SEO. Remember, it isn’t just local people, but it is people in your area that are searching, meaning you will not only target local customers but also those that may be passing through.
Finally, with a great looking website that not only highlights the vehicles but also your dealership, customers will have a clear read on the benefits of choosing your business over others in the area. This is a real benefit, allowing your company to stand out from the competition.
