One of the most challenging components of having an ecommerce site is getting the site up to the top of the SERP (search engine results page). If it doesn’t end up on at least the first page, and ideally within the top half of the page, your chances of being found by your target audience are very slim. The answer to this challenge is found in effective Volusion SEO strategy, which is actually a lot more complex than many people think.
It is important to not only have a Volusion SEO strategy but to implement it effectively across the entire site. The importance of SEO or search engine optimization is perhaps the most underrated components of designing a site, and this can end up costing a website in traffic, conversions, and in sales and growth opportunities.
If you currently have a Volusion site, you can implement some basic Volusion SEO strategy on your own. Hiring a company to assist you in developing a comprehensive SEO strategy is a very good option, and one which will pay for itself over time. If you aren’t quite there yet, here are some simple and straightforward SEO techniques that will help you to get recognized by search engine indexing.
Provide Content on New Items
On your homepage, be sure to have some way to highlight new products in different categories. Have content on the home page about the products that is different than the descriptions and content on the product sales page, and make sure to link the two.
This will provide additional Volusion SEO opportunities as you can use keywords in content and descriptions on both pages without getting penalized for duplicate copy. It will also be important to categorize and structure your internal pages so they are easy to index, allowing them to reflect quickly in your rankings.
Make Sure Landing Pages are Developed
Landing pages or category pages should contain well developed, unique content to boost your Volusion SEO. If you focus on this, you can slowly start to develop unique descriptions on each or the individual product pages, which will naturally be more challenging.
With the category or parent categories developed, your site will be ranked based on the titles, tags, descriptions, keywords and alternate terms used on those pages, which is a great start.
It isn’t easy to put together a complete Volusion SEO strategy, especially if you are selling hundreds or thousands of items. There are ways to adapt for this, and a good SEO expert can provide insight into the most effective options.
With any Volusion SEO plan or strategy, utilizing the biggest impact plans first is always a priority. At Business Name, we have the experience to structure a strategy for a new or existing website. To learn more see us online at website url.
